Under the brand GEA Farm Technologies, WestfaliaSurge is becoming a full-line supplier

The conversion process for integrating WestfaliaSurge into GEA Farm Technologies is going ahead at full power. In the meantime everyone is now clear that it is more that just a formal change to the brand name. It is rather, a deeply founded process of change within the company, so that is better positioned as a complete, full-line supplier for the global market.

Henceforth, the brand, GEA Farm Technologies, will be a credible synonym for the latest farm technology and system solutions. On the product side, this claim is already linked to a wide range of genuine innovation and new technologies. To underline exactly this aspect, the individual-quarter IQ milking cluster as well as the trendsetting relative teat finding system of the milking robot have each been awarded the DLG Silver Medal for Innovation.

The introduction of manure handling technology and barn equipment to Europe is a further building block in our aim to be a full-line supplier. SRone is the name of the first novelty in this sector. SRone is the new scraper robot from GEA Farm Technologies. Working completely automatically it cleans the gaps in the cow walkways and standing areas. This small muscle man isn't disturbed by anything – with its 400 kg it reliably follows the edges, up to 8 times per day. Not only that, its also extremely agile. The SRone can turn around completely within 2m.

The activities of GEA Farm Technologies are sub-divided into three specialisations. It is being carefully ensured that the company maintains a healthy balance between continuity and the simultaneous establishment of the new brand. All the experience and reliability of WestfaliaSurge and Houle can be found in these specialisations. Today, the GEA brand stands for partnership with our customers in value creation, the innovative strength and global technological leadership. 

Continuity should also be maintained in the sales area. The most important question when it comes to sales are the people, where nothing has changed. The company remains just as dependable here, as it has always been.

Where corporate format is concerned, the company now trades under the name GEA WestfaliaSurge GmbH, so that the integration of the company has been completed at a legal level. However, in marketing and the market communication, only the segment brands of GEA Farm Technologies and their fields of competencies will be applied.

GEA WestfaliaSurge GmbH with its main office in Bönen, Germany is one of the two worldwide leading manufacturers of technical innovations, integrated product solutions and effective animal hygiene products for a cost-efficient milk production. Manure technology and barn equipment round up the profile as a system provider for all business sizes. The company is a part of the GEA Group AG (stock exchange) and on the 30th June 2008, had a total of 2,000 employees worldwide. The business field of agricultural technology is combined in the Division GEA Farm Technologies.

The GEA Group AG is an international technology group with more than 20,000 employees (as of 30th June 2008) concentrating on special purpose machinery manufacture with the main focal points being process engineering and components. Group turnover in financial year 2007 was € 5,2 billion, with more than 50 percent earned in the rapidly growing food and beverage industries. The GEA Group is one of the market and technology leaders in 90 percent of its business segments. The GEA Group is listed on the German MDAX (G1A, WKN 660200).