In the coming weeks, the first European dealer forum will bring together more than 600 owners and team leaders from WestfaliaSurge dealers in 11 European countries. At the centre of the, in total, 11 presentations is an introduction to the new Bönen site and its range of services as well as new products and sales tools from the from sales concepts ProFormance, ProMilk and ProDairySupplies.

The participants were particularly impressed by the administration and the modern logistics and manufacturing departments.Thanks to the optimally configured material flows in production and the latest inventory control system in the logistics centre, the sales activity requirements of worldwide WestfaliaSurge trade partners are more than adequately met.

WestfaliaSurge’s sales strategy was also subsequently supported by the presentation of the new technical training rooms in the „Bio-Security“ competence centre. This is where technical training for the mechanics and service technicians of the trade partners will be carried out, to ensure the continuously growing practical requirements are met in a professional manner. Here, the latest knowledge will be made available and employees provided with the required technical training and know-how to make them ready for deployment at the milk producer’s.

Lecture presentations on the theme of international dealer development and market development will further illustrate the presence of WestfaliaSurge in international markets. Moreover, participants received information about products from the sales area of ProFormance, ProMilk and ProDairySupplies as well useful advice about the latest sales tools for system and replacement parts sales and service.

In line with this years motto „Fit for Future”, the 2-day program is also offering sporting add-ons. A Curling competition will provide evidence of accuracy outside the normal sales activities of the participating teams.