WestfaliaSurge – top brand in the industry

WestfaliaSurge, the new name of the world’s second largest manufacturer of milking technology, has already brilliantly established itself in the farming industry. WestfaliaSurge is ranked alongside an illustrious list of names such as Claas, Fendt, Bayer and BASF, which assume leading positions in the DLG image survey each year. German professional farmers have certified for the seventh time in succession that the company has the best image in the industry.

Compared with the year 2002 WestfaliaSurge was able to extend its lead in the “Animal production technology” sector. The number of points awarded increaseed from 90 to 93 of a maximum possible total of 100 points. The main competitor rival lost ground and trailed WestfaliaSurge by ten points in second place. 

Norbert Leveling, managing director of the German subsidiary of WestfaliaSurge, believes this success has justified the effort taken to launch the new logo: “We have succeeded in convincingly conveying our new product and service competence by means of the ProFormance and ProMilk concepts. And we have also successfully positioned the new brand and the new image on the market within just a few months.

During the DLG image survey professional farmers assess companies from the sectors of agricultural technology, animal production or service providers such as insurance companies and banks. No company names are stipulated but instead the farmers are requested to name a maximum of five companies which they view as being “particulary good” or “particularly innovative”.

The classification is based on the evaluation of the criteria of reliability, service, customer service, progressive technology and value for money. In addition advertising and the quality of the website is added to the evaluation. The WestfaliaSurge website performed very well once again coming first in the rankings.

The WestfaliaSurge group has approx. 1,600 employees and overall turnover of approx. euro 350 million. WestfaliaSurge belongs to the GEA AG, Bochum, a subgroup of mg technologies ag, Frankfurt.